The Counterintuitive Thinker
Think again.
I’m Sergio DeSoto. This is where I write about business, whatever I happen to be noticing, and the photographs I take along the way — usually starting from the answer most people skip.
Latest notes
All postsBusiness
Why I stopped taking meetings
The default calendar is a trap. Most meetings are a tax on the people who actually make things.
2026 · 04 · 12 · 8 minObservations
Being wrong in public
The fastest way to get smarter is to say the thing out loud and let the world correct you.
2026 · 03 · 28 · 5 minPhotography
Notes on bad light
The best frames I shot last year were all in weather I would have called unshootable.
2026 · 03 · 09 · 4 min“The obvious answer is usually the first one you should doubt.”
From — Why I stopped taking meetings